I know I'm missing something here, but I've been spending a while on this. So could do with a pointer.
Essentially I want to turn this:
SELECT CONCAT('\< a href="', page_url, '"\>URL\</a\>')
(without the \'s)
Into a valid link. Unless there is an easier way to handle a URL is a similar fashion. I dont seem to be having much luck with dbr.purehtml nor dbr.url.